This image made its rounds Wednesday afternoon that appears to show an odd advertisement on the side of a CTrain car in Calgary

Sometimes there is more than meets the eye.

The above photo went viral Wednesday afternoon and has since been ridiculed because of what seems to be a very bland marketing statement from the Town of Okotoks on the side of a CTrain in Calgary.

But posts on social media aren't always as they seem.

"The actual slogan on it is 'Let your summer unfold in Okotoks' and it has a picture of a girl with a fortune teller made from the Okotoks visitor and activities guide," says Okotoks' economic development manager Shane Olson.

The actual ad looks like this.

"They took that corner and put it out on social media and there has been a lot of comments and criticism, but we're taking it all in stride," Olson says.

Olson says the goal of the ad is to educate people on what is available in town.

"Come and check out our 75 plus restaurants... we really want to highlight all the activities and things that people can do here in Okotoks."

Due to the viral nature of the picture, Olson says the Town is also welcoming any ideas for future taglines.

"This particular line is just one of the sidelines that was recommended by our creative consulting agency and now it's garnering attention and we are amused by the whole thing."